Good news for rural broadband! We have just signed a 1.75 million two-year deal with sales agency DSM, which will allow them to recruit 15 sales representatives. They will be tasked with growing our business across the country, with a particular focus on rural Ireland.
As our customers will already know, we have agreements with several of Irelands major wholesale telecoms providers, allowing us to bring broadband to residential customers as soon as fibre networks are laid. Much of our recent business growth has been achieved through the increased rollout of rural broadbandby those wholesale partners. We currently have more than 45,000 residential customers and have plans to more than double that number to 100,000 by the end of 2019.
As nationwide fibre rollouts continue, and in anticipation of a decision on the National Broadband Plan, we require an increased presence of sales agents in key locations across Ireland to help us achieve our aggressive growth plan.
All of the DSM positions will be field sales roles and successful candidates will have customer-facing experience and a track record in achieving ambitious sales targets. The sales representatives will receive ongoing training from DSM.
Paul Connell, CEO, Pure Telecom, said: This deal is part of our nationwide push to bring broadband to a lot more people and households in rural Ireland. We work very closely with some of Ireland's major wholesale providers and want to ensure that we are there as soon as the broadband is. Part of that means having an increased presence of sales representatives and we are very confident that this deal with DSM will play a significant role in helping us to grow our business and footprint outside of the major cities.
We have already seen a significant uptake in broadband services in the areas that are being served by private and government-funded fibre rollouts and we are committed to playing our part in increasing those numbers. Like everyone else, we eagerly await news on the National Broadband Plan. Rural Ireland has been waiting long enough to get connected and we encourage the Government to announce its decision on the remaining premises that are not included in any rollout very soon.
What we have found interesting is that as more people become connected to broadband the fixed line is making a comeback. A few years ago most people thought that the smartphone would see the demise of the landline and we prepared ourselves for that, but instead we are seeing huge demand for it. The National Broadbandv Plan will only serve to increase that demand.
Aidan Ryan, CEO, DSM Ltd, added: Pure Telecom is the kind of company that sales representatives want to work with because of its dedication to customer service and competitive pricing. Broadband across Ireland still has a long way to go, but we look forward to helping Pure Telecom roll out the much-needed service across the country.
Our relationship with Pure Telecom spans many years and we are delighted to have signed another deal with them. We look forward to providing Pure Telecom with the best in class sales support to help it continue on its impressive growth path.
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